There are a few months , rumors reported that JK Shin could have lost his position as co-CEO of Samsung Electronics and patron of the mobility division. The poor figures of its activity, the decline in the world and especially the failure of the Galaxy S5: much reason that could have cost him his job. However, the health problems of the current president of Samsung, Kun-Hee Lee was certainly responsible for its maintenance. Indeed, the reins of the group are now passing into the hands of the president’s son, Lee Jae-Yong, who preferred stability to avoid worrying the financial markets. Certainly a wise decision.
This is not to say that some changes should not be made by Samsung for the group finds the dynamism that characterized him there is still one year. Strategic or opportunistic changes depending on conditions. There are a few weeks , we reported that Samsung had hired Don-Tae Lee, a Korean-born designer living in London. Co-founder with “the” Apple Jony Ive an agency in The City, Don-Tae Lee is now the artistic director of Samsung, in charge of the design center of Seoul and product development (not just mobility ). That is strategic.
Next opportunity, Samsung has just appointed a new director of marketing for its mobile division, Sang-Chul Lee. According to an article by news agency Reuters , the latter is the former head of the Russian subsidiary and a former development director for South America. So a person accustomed to conquer markets. And he will have to hand him this quality Samsung Mobile on growth track. This appointment is an opportunity, because it is not linked to industrial reasons.Sang-Chul Lee for indeed some Seok-Pil Kim, who took a leave of absence for health reasons.Once recovered, he will resume the service.
The mission of Sang-Chul Lee will obviously develop the Samsung product catalog. It will be directly related to this new catalog that Samsung seems to grow in recent months and Series A, E and J are the ambassadors. The choice of platforms, designs and ranges will be so dependent. It will also need to finalize the launch of the Galaxy S6, due on 1 March in Barcelona. A lot of pressure, then.